Importing Indian Teas into Europe

Europe is one of the most sophisticated tea markets in the world. Consumers across countries like Germany, France, Netherlands, Poland, and the UK are increasingly shifting toward premium, organic, and specialty teas.

This creates a strong opportunity for Indian tea exporters and European importers.

Mittal Teas, a premium Indian tea company with retail presence in India and international exports including Japan, works with global importers, distributors, and private label brands to supply high-quality Indian teas.

India offers one of the widest tea portfolios globally, including Assam, Darjeeling, Nilgiri, Kangra, and handcrafted specialty teas — making it ideal for European markets.

Why Europe is a Strong Market for Indian Tea

1. Growing Premium Tea Demand

European consumers are moving away from commodity tea bags toward:

• Loose leaf premium teas
• Organic teas
• Single origin teas
• Wellness teas
• Sustainable and ethical teas

Indian teas align perfectly with these trends.

2. Strong Appreciation for Origin Teas

European buyers value origin-based teas such as:

• Darjeeling – Premium and delicate
• Assam – Strong breakfast tea
• Nilgiri – Smooth and aromatic
• Kangra – Rare and specialty

This makes Indian teas highly suitable for boutique tea brands and specialty retailers.

Most Popular Indian Teas in Europe

Black Teas

• Darjeeling First Flush
• Darjeeling Second Flush
• Assam Orthodox
• Nilgiri Orthodox

Green Teas

• Darjeeling Green
• Assam Green
• Nilgiri Green

Specialty Teas

• White Tea
• Oolong Tea
• Golden Tips
• Silver Needle

Wellness & Herbal Blends

• Masala Chai
• Turmeric Tea
• Tulsi Tea
• Ginger Tea
• Ayurvedic blends

European Import Regulations for Tea

Europe has strict food safety regulations.

Key requirements include:

• EU Food Safety Compliance
• Maximum Residue Levels (MRL) compliance
• Pesticide compliance
• Traceability documentation
• Batch testing (in some cases)

Important Certifications:

• ISO
• HACCP
• Organic Certification (EU Organic if required)
• Rainforest Alliance (optional but helpful)

Mittal Teas works with buyers to provide necessary documentation.

Packaging and Labelling Requirements for Europe

European labelling typically requires:

• Product name
• Country of origin
• Net weight
• Importer details
• Best before date
• Ingredients list
• Batch number

Private label tea is very popular across Europe.

Shipping Indian Tea to Europe

Air Freight

Best for:
• Premium teas
• Small trial orders
• Faster launch

Transit Time:
5–8 days

Sea Freight

Best for:
• Bulk imports
• Lower cost per kg
• Scaling brands

Transit Time:
25–35 days

Common European Entry Ports:

• Rotterdam
• Hamburg
• Antwerp
• London

Minimum Order Quantities

Loose Leaf Tea:
10 kg – 50 kg per variety

Private Label Tea:
500 – 2000 units

Bulk Tea:
100 kg onwards

Mittal Teas supports low MOQs for new European brands.

Cost Example: Importing Darjeeling Tea to Europe

Ex-Factory India: €20 per kg
Freight & Logistics: €5 per kg
Landing Cost: €25 per kg

Retail Example:
50g pack sold at €10–15

Revenue per kg:
20 packs × €10 = €200

Premium positioning creates strong margins.

Where to Sell Indian Tea in Europe

Retail Channels

• Specialty tea shops
• Organic stores
• Gourmet stores
• Gift stores

Online Channels

• Shopify stores
• Amazon Europe
• Etsy
• Marketplaces

B2B Channels

• Cafes
• Hotels
• Restaurants
• Corporate gifting

Fast Growing Tea Trends in Europe

• Organic tea
• Wellness tea
• Functional blends
• Premium loose leaf
• Sustainable packaging

Indian teas align strongly with these trends.

Why Import Indian Tea from Mittal Teas

Mittal Teas offers:

• Direct sourcing from Indian gardens
• Low minimum order quantities
• Private label manufacturing
• Premium packaging
• Consistent supply
• Export documentation support

Current Presence:

• 2 Stores in Delhi
• 1 Store in Agra
• 1 Store in Japan
• Export clients internationally

Final Thoughts

Europe represents a high‑potential market for Indian teas. With growing demand for premium, organic, and origin-based teas, Indian exporters and European importers can build strong brands together.

Mittal Teas works with European importers, distributors, and retailers to supply premium Indian teas and private label solutions.

If you are looking to import Indian teas into Europe, Mittal Teas can help you get started with samples and trial orders.

Contact Mittal Teas to begin importing Indian teas into Europe.